Eternity is a brand new monthly newspaper for the Christians of Australia. Eternity will be launched in October 2009 and is published by Australian Christian Pty Ltd. Eternity will produce news with a Christian worldview, drawing on the resources of Christians and churches around Australia. The paper is independent of denominations and is privately operated. Christian churches in Australia will receive Eternity for free to share with their people and community.
• Eternity will be produced and distributed in October and December 2009 and then monthly from February 2010
• Initial print run will be 100,000 nationwide, delivered free to over 2,000 churches across all major denominations
• The paper will be funded from advertising, not subscriptions
Eternity is published by Australian Christian Pty Ltd. The directors of this company are John Sandeman and David Maegraith. John Sandeman, 53, left Fairfax Media Limited in 2008 after 28 years of service, culminating in the position of Design and Production Editor for The Sydney Morning Herald. David Maegraith, 38, most recently has worked as Marketing Manager for Anglican Media Sydney, publishers of Southern Cross newspaper. David has previously worked for organisations such as CMS, AC Nielsen and Rolling Stone magazine. John and David have engaged journalists and support staff to partner in the production of Eternity.
Take Your Place in Eternity
a substantial print run of 100,000 copies nationwide, monthly. In addition, state-specific editions of Eternity will be produced, for state-based organisations to target readers in their area.
More about Eternity
Eternity is published to encourage and support Christians, for example by hearing of other people becoming Christians through testimonies – the most basic and ancient form of Christian communication. The paper will run news, ‘played with a straight bat’, in the tradition of the US
evangelical paper ChristianityToday, the gold standard of christian reporting. Through stories of missionaries overseas and church planting in ordinary Australian suburbs, even the smallest article can show the big picture of God at work locally and globally. A strand of social justice stories will alert readers’ consciences each month. In addition, critical engagement with culture will include Christians at work in the arts. The paper will run extracts of good new books, especially local ones. Eternity will be published as a “three quarter Tabloid” magazine (same page
size as Good Weekend, and some local papers). Eternity Serves a Wide Audience
• 12 million Australians state their religion as Christianity.
• 23 per cent of adult Australians participate in church or religious activities.
• 1.6 million Australians attend church each week. The monthly attendance is more than double.
Australian Christians has never had a mass media voice to report and represent news and views of interest to them. Until now.
Eternity is published by Australian Christian Pty Ltd
122 Johnston Street Annandale NSW 2038